To say sailing hasn't been smooth of late at Ubisoft would be an understatement. Last year, the company reorganized its corporate structure under a system of "creative houses." The first, Vantage Studios, is partly owned by Tencent and now oversees Assassin's Creed. Then in October, franchise head Marc-Alexis Côté left the company. He later claimed he was "asked to step aside" and is suing his former employer.
市场数据印证了这一转变的初步成效。2026年1月，华住旗下全季实现连开20店、汉庭开业17家，环比上月有所上升；亚朵集团旗下亚朵品牌10店齐开，表现同样不俗；腰部艺龙旗下的艺龙安悦酒店和艺龙酒店分别开业4家和5家。尽管以上数据对比去年同期仅有个位数增长，但于行业而言，一股"转变之风"已然刮起。
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德索托的理论并非纸上谈兵。他曾亲自参与秘鲁的改革，而且一度取得显著效果。